Crownrock Group (Pty) Ltd
CrownRock is the company behind the brands you actually use — Muse and Equity+. We specialise in technology, solutions, business intelligence, and marketing, and put that expertise to work inside every business we trade as.
Every business under CrownRock draws on the same core capabilities — built once, applied wherever it's needed.
Product and engineering built to ship — native apps, web platforms, and the infrastructure behind them.
Practical, tailored systems that solve a specific operational problem — not off-the-shelf software forced to fit.
Data and reporting that show what's actually happening in the business, not just what a dashboard template assumes matters.
Brand, content, and growth work that's built alongside the product, not bolted on after the fact.
CrownRock Group (Pty) Ltd is the corporate entity — the company that owns and operates the businesses beneath it. Each brand we trade as runs under its own name and identity in the market, while CrownRock provides the technology, business intelligence, and marketing expertise behind it.
Muse was the first company built this way, and Equity+ is the second. As the group grows, every new business joins under the same structure: its own brand out front, CrownRock's capability behind it.
The brands themselves are what the market sees. Here's what CrownRock is behind today.
Book. Show up. Get rewarded.
A loyalty and booking platform for aesthetic studios and salons — native iOS and Android apps, a staff web console, and the loyalty engine that ties them together. Built and operated end-to-end by CrownRock.
Visit Muse
From targets to talent.
An Employment Equity and recruitment platform for South African employers. It connects candidate pipelines, sectoral EE targets, gap analysis and POPIA-compliant record-keeping in one web app, so compliance work stops living in spreadsheets.
Visit Equity+
We're building the next brand in the CrownRock portfolio. Check back soon.
Partnership enquiries, media, or anything else — send us a message and we'll get back to you.